EEFM Abby Gleason Cassie Rusnak
  Co-Founders Cassie Kay Rusnak & Abby Gleason
  photographer > David Morgan

The idea of EEFM developed between two friends with common passions for local and independent businesses, fashion and photography. Wanting to have a fun way to create beautiful pictures and involve other Pittsburghers of the same mind, Abby Gleason and Cassie Kay Rusnak developed a concept that is now developing here, as you see it, as East End Fashion Magazine.

East End Fashion Magazine serves the Pittsburgh, PA area with focus on the neighborhoods in the East End. EEFM believes in local and independent and will support those businesses by getting the word out through fashion photo spreads, a directory listing, advertisements and social events. By existing only online, EEFM is able to add and update photos and content more often than a print magazine, is easily accessible to everyone, and is better for the environment.

EEFM is always looking for new people and businesses to join its passion whether it is aspiring or experienced models, photographers, hair stylists, makeup artists, fashion designers and stylists, boutiques, locations for shoots and events, and collaborators. If you would like to be considered as new talent, or have a place you think would be awesome for a shoot, please contact us!